Detergents Market High Demand, Future Scope, Recent Trends, Applications, Types and Forecasts 2022 – 2031

 

Detergents Market

Rise in Hygiene Awareness Due to Increase in Prevalence of Infectious Diseases

People are becoming more conscious about cleanliness and hygiene due to rise in prevalence of infectious diseases, including COVID-19. Rapidly developing infectious diseases such as norovirus, influenza, etc. has increased the importance of hand sanitization, hygiene, and cleanliness. This has stimulated the demand for hand sanitizers, laundry, and household cleaning products, which is expected to further propel the detergents market during the forecast period.

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Companies are strengthening their product portfolio by focusing on developing environment-friendly laundry care and household cleaning products. In several developing countries, hygiene awareness programs are being conducted by healthcare experts to gain attention of consumers and spread awareness. Hence, there is an increasing demand for household cleaning products and personal care products from consumers across the globe. Moreover, market players are innovating in hand sanitizers, household cleaning products, personal care products, etc. to ensure effective impact of their product to prevent spread and growth of diseases.

Companies Focus on Developing Environment-friendly Detergent Products

There is an increasing demand for sustainable cleaning products and zero-waste laundry detergents in developing countries. Eco-friendly laundry detergents are enzyme-based products made without using artificial dyes or fragrances. Manufacturers are engaged in manufacturing detergents that are phosphate-free, biodegradable, and do not contain harmful ingredient such as petroleum-based chemicals. Sodium Dodecyl Sulfate (SDS) is a most common plant-based anionic surfactant used in cleaning products, as they are free from harmful chemicals, artificial dyes, fragrances, animal byproducts, and brighteners.

Moreover, companies in the detergents market are also focusing on attractive and eco-friendly packaging of detergents and cleaning products. Recyclable containers are becoming popular among consumers due to rising awareness about the harmful effects of plastic-based packaging. Market players are gaining revenue benefits by introducing non-toxic laundry care products due to rising demand across the globe.

High Cost a Major Challenge Faced by Market Players

The global detergents market is projected to advance at a robust CAGR throughout the assessment period. However, high cost of raw materials is a major factor hampering market growth. In addition, increasing environmental regulations on harmful solvents, including perchloroethylene, etc. which is lucratively used in dry laundry detergents, is expected to hinder the growth of detergents market. Hence, companies in the detergents market are increasing R&D activities to develop economical, safe, and innovative products to generate revenue opportunities in the global market.

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Companies are targeting users of inexpensive detergent products to increase customer base. Power detergents are comparatively cheaper than the liquid laundry detergents. Hence manufacturers are increasing the production of powder detergents that can be widely used in household cleaning, and also they are cost-efficient.

Surge in Demand for Detergents for Use in Laundry Care Applications

Increasing penetration of customer-friendly washing machines in households is driving the demand for laundry care products, liquid detergents, etc. in developing countries such as the U.S., Canada, China, India, and Japan. Consumers are more likely to use washing machines due to ease of cleaning process, convenience, and better outcome. Hence, there is a huge demand for laundry care & detergents across the globe.

Detergents Market: Overview

·         Detergents are sodium salts of long-chain benzene sulfonic acids or alkyl sulfates. Most detergents are alkyl benzene sulfonates. Detergents tend to be more soluble in hard water than soap, as the sulfonate of detergent does not bind calcium and other ions in hard water as easily as the carboxylate in soap does. Household cleaning is the widely used application of detergents. Common formulations are dishwashing detergents and laundry detergents. Detergents are used as fuel additives and biological reagents. Detergents prevent fouling of fuel injectors and carburetors. Dry laundry detergents are used in dry cleaning of clothes and textiles using a chemical solvent other than water.

·         According to the latest report published by Transparency Market Research, the global detergents market is estimated to expand at a decent growth rate during the forecast period, owing to its favorable properties specifically for applications such as laundry care and household cleaning

Growth of Laundry Care Application Segment to Drive Global Detergents Market

·         In terms of revenue, the laundry care segment accounted for more than 50% share of the global detergents market in 2021. The segment is expected to expand significantly during the forecast period, owing to the increase in awareness about hygiene among consumers.

·         Demand for liquid laundry detergents has been rising substantially since the last few years. This can be attributed to an increase in per capita consumption of detergents, primarily in developing countries around the world. The per capita consumption of laundry detergents is rising significantly, primarily in economies such as China, India, Brazil, and countries in ASEAN. The detergents market in South Asia is expanding rapidly, owing to the increase in disposable income and growth of the middle class population in the region. This is likely to drive the demand for laundry detergents during the forecast period.

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Analysis of Major Players

·         The global detergents market is highly consolidated, with a small number of large-scale vendors controlling the majority of the market share. Majority of companies are investing significantly in comprehensive research and development activities, primarily to create environmentally-friendly products.

·         Expansion of product portfolios and mergers and acquisitions are the key strategies adopted by the key players. Huntsman International LLC, Solvay, Dow, Evonik Industries AG, BASF, Croda International Plc, Oxiteno, Tata Chemicals Ltd., and Kao Corporation are the prominent entities operating in this market.

·         Each of these players has been profiled in the detergents market report based on parameters such as company overview, financial overview, business strategies, product portfolio, business segments, and recent developments

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